About Laluxe Femme: Our Philosophy, Mission & Vision
Laluxe Femme is a plus size sustainable clothing boutique in Wellington, Ontario, offering sizes XL to 4X and beyond. Opened in December 2022, we address the lack of quality plus size clothing options in local boutiques. We provide an inclusive and welcoming environment where customers can try on ethically made, sustainable clothing and luxury designer fashion.
Mission
Empowering Plus Size Individuals with Sustainable and Ethical Fashion
Our mission at Laluxe Femme is to empower plus size individuals by offering a curated selection of sustainable and ethically made clothing. We are dedicated to:
- Providing Access to Quality Fashion: Ensuring people who wear sizes XL to 4X and beyond have access to stylish, high-quality clothing.
- Promoting Body Positivity and Self-Acceptance: Creating a welcoming, judgment-free shopping experience.
- Supporting Ethical and Sustainable Practices: Curating fashion designers and brands that use eco-friendly materials and provide ethical working conditions.
- Championing Inclusivity: Prioritizing size-inclusive brands owned by women, people of colour, and LGBTQ individuals.
- Building Community: Giving back to our local community and fostering a supportive environment.
Vision
Redefining Plus Size Fashion with Inclusivity and Sustainability
Our vision at Laluxe Femme is to redefine the plus size fashion industry by setting a new standard for inclusivity and sustainability. We envision a world where:
- Plus Size Fashion is Mainstream: Plus size clothing is readily available in every community.
- Ethical and Sustainable Practices are the Norm: All fashion brands prioritize sustainability and ethical practices.
- Diverse Voices are Amplified: The fashion industry celebrates diversity by supporting inclusive designers and brands.
- Body Positivity is Celebrated: Fashion serves as a tool for self-expression and empowerment for everyone.
Company Overview
Operations, Customers, and Market Overview
Laluxe Femme, located in Wellington, Ontario, opened in December 2022 to address the lack of quality plus size clothing options. Our customers are body positive, self-confident, and love shopping at Laluxe Femme because we offer the styles they want and the opportunity to shop in person.
Innovation and Achievements
Exemplifying Success through Innovation
Laluxe Femme is Canada's first and only plus size sustainable boutique. We offer high-quality clothing made from sustainable materials, prioritizing designers who create and manufacture in Ontario. We encourage our customers to buy less by buying better, and we use environmentally friendly practices, such as shipping in biodegradable mailers.
Environmental Responsibility
Championing Environmental Responsibility
We prioritize sustainable fabrics like linen, hemp, silk, and organic cotton. Our small batch orders ensure no waste, and our vendors often use fabric scraps to make accessories. Our in-boutique "Shop My Closet" section offers discounted gently used items, providing affordable options and reducing waste.
Growth Potential and Customer Service
Ensuring Quality and Customer Service with Tremendous Growth Potential
Laluxe Femme is in its first year of business with significant growth potential. We aim to expand our size range and reach new markets. Owned and operated by a member of the LGBTQ community, we ensure top-notch customer service and a welcoming environment. We offer private shopping appointments to accommodate diverse needs and prioritize designers from underrepresented groups.
Community Contribution
Building a Supportive and Inclusive Community
Laluxe Femme hosts events to build a supportive plus size community, promoting self-confidence and inclusion. We collaborate with local businesses and use diverse models in our marketing to ensure everyone feels welcome. Our presence in Wellington encourages plus size tourism, contributing to the local economy.
